Activations and events

Simplifying Events in the travel industry.

1. Showcasing the Brand

  • Events allow hotels to highlight their unique features, such as design, cuisine, amenities, and atmosphere, in an immersive and memorable way.

  • They reinforce the brand’s identity, whether it’s luxury, boutique, or family-friendly.

2. Generating Media Coverage

  • Inviting journalists, bloggers, and influencers to events can result in valuable press coverage, increasing visibility in target markets.

  • Exclusive events, like launch parties or seasonal activations, often attract significant media attention.

3. Engaging with Influencers

  • Hosting events creates an opportunity to work with influencers who can amplify the hotel’s presence on social media through authentic and engaging content.

  • This builds social proof and reaches new audiences.

4. Strengthening Relationships

  • Events strengthen relationships with media, travel agents, local businesses, and the community, which can lead to future collaborations.

  • Personalized experiences for VIP guests and partners enhance loyalty.

5. Driving Bookings

  • Events often include special promotions or packages that directly encourage bookings.

  • Showcasing the hotel’s ability to host events (e.g., weddings, conferences) can drive additional revenue streams.

6. Building FOMO (Fear of Missing Out)

  • Well-executed events create buzz and exclusivity, enticing potential customers to visit and experience the hotel for themselves.

7. Seasonal Relevance

  • Events tied to holidays, cultural festivals, or local happenings keep the hotel top-of-mind throughout the year.

  • They align the brand with celebrations or causes that resonate with its target audience.

8. Content Creation Opportunities

  • Events generate high-quality photo and video content that can be used across the hotel’s marketing channels, from social media to newsletters.

9. Reinforcing the Hotel’s Role in the Community

  • Events position the hotel as more than just a place to stay, but as a cultural or social hub for both locals and travelers.

10. Differentiation in a Competitive Market

  • Memorable, on-brand events help the hotel stand out in a crowded hospitality market.